pop-small01.jpg

lacoste pop-up

Lacoste Pop-Up Market

Bailey Keyshot Market 2.22.jpg

An adaptable market kiosk and community seating for Lacoste, France

 

Context

As a part of a SCAD sponsored collaborative project, we aimed to improve the overall quality of life for locals and students living in Lacoste, France

Solution

We designed a permanent pop-up market structure that remains useful and aesthetically pleasing during and outside of market times.

Problem

Lacoste lacks public seating and access to market goods. Current French markets heavily rely on temporary structures such as canopies and crates and require long set up and break down times as well as visual clutter.

 

Research

 

Our first step to discovering opportunity spaces for Lacoste was to conduct interviews of locals, tourists, and members of the SCAD community

Lacoste is a beautiful village, but it is lifeless. No grocery store, one cafe, no bakery no common area for villagers to get together. When SCAD students are not there its heart stops beating.
— Local resident
 
 
research ideation.png
 
research (1 of 1).jpg
 

Once we defined the frustrations with current experience, we decided to focus on resolving issues within the social and accessibility realms, specifically the need for a designated communal seating and access to a local marketplace

 

Market Research

Screen Shot 2018-08-12 at 11.40.29 AM.png

In order to redesign the Lacoste market experience, we needed to understand the experience of the weekly markets

Umbrellas & Shade awnings + collapsible tables
Transport goods and structures in vans and trucks

Screen Shot 2018-08-12 at 11.40.41 AM.png

Geographically close to Lacoste in Provencal France but in a larger space, accommodating a larger demand

Umbrellas & Shade awnings + collapsible tables
Transport goods and structures in vans and trucks

Screen Shot 2018-08-12 at 11.40.54 AM.png

French markets at their largest scale, accommodate thousands of tourists 


Permanent, hard, collapsible, green box stalls along river, semi-permanent retractable shade awnings + folding tables for booths

 

Moodboard

 
 
popup-mood.png
 
 

Ideation

 
Screen Shot 2018-08-12 at 4.09.19 PM.png

A mobil market booth system that allows vendor to prepack goods to decrease set up time

 
Screen Shot 2018-08-12 at 4.09.48 PM.png

A “pop-up” market that is roomy and practical when in market use, while being visually unobtrusive installations when not

 
Screen Shot 2018-08-12 at 4.08.20 PM.png

The final pop-up market design accomidates the needs of the vendors during market times by providing hidden storage, seating, and an adjustable display. Then the booth is able to turn into convinient shaded seating when the market is not in session.

 

Materials

We chose to use materials that are weather-safe, sturdy, affordable, and allow vendors to easily open and close the structure's awning

popup-materials.png
 

Final Design

Bailey Keyshot Market 2.29.jpg
Bailey Keyshot Market 2.18 (1).jpg
Bailey Keyshot Market 2.21.jpg
popup-scene3.jpg

Me | research, ideation, rendering
Bailey Bertelsen | B.F.A. Industrial Design | research, CAD modeling
Kerrie Eberhart | B.F.A. Industrial Design | research, ideation